Top 4 Advantages of Social Media Marketing
In this crazy Internet age, we all know social media marketing is a rich recipe for success in marketing. Leading marketers believe in the power of social media and the potential to drive business growth. It provides an influential way to capture prospects and convert them into customers. Augmenting your business’s recognition and sales can be done with little to no cost at all. About 90% of businesses today have a social media presence that generates considerable exposure in less time than conventional methods of marketing. Social Networks are now part and parcel of every major or minor marketing strategy owing to their countless benefits.
Let’s talk about the top 4 advantages of social media marketing for your business:
- Improved Brand Awareness: Social networks bear the power of global connectivity. Being the most cost-effective, they expand your brand’s visibility across thousands and millions of prospective customers. Engaging with a broader spectrum of audiences aids businesses to gather impetus for brand recognition. For starters, you can create traction by managing pages and targeting potential networks of individuals. That results in lead generation and conversion. Networks like Facebook are relatively cost-effective and offer incredible outreach and virality. The phenomenon of virality is the single most important driver of traffic which encompasses exceptional outreach spanning transnational boundaries.
- More Inbound Traffic: Without incorporating social media marketing, the customer base of a business stays stagnant. Reaching out to customers traversing out of your loyalty contours necessitates the demand for a social media marketing strategy. Each social networking user gathered into your marketing mix is an opportunity to access new customers. With the inclusion of new people from varying backgrounds come different needs and cognitive behaviors. This mechanism allows the organic growth of individuals. Though conventional marketing techniques are sidelined by mainstreams marketing tools like social media marketing and exhibit marketing, the latter is gaining momentum and businesses are flocking to experience the exposure rendered in terms of initial customer feedback and responses. ExpoMarketing provides you with an excellent platform to shoot off your new product in style.
- High Conversion Rates: With vast visibility, businesses can capitalize on the opportunities for converting potential customers. Increasing traffic and real-time interaction cater to the humanization factor. Additionally, Social Media allows you to build effective brand personification. The time spent to develop and nurture relationships often pays off with positive results in sales growth. Studies have revealed that social media tops a 100% higher lead-to-close rate when compared to outbound marketing. When a brand cultivates its online presence, consumers follow it and trust the credibility of the business.
- Better Customer Satisfaction: Social Media being a networking and communication platform, creates a voice for your company that resides in your customers’ thoughts. Receiving personalized responses rather than computer-generated messages allows consumers to connect with the brand on a humanistic level. Even if a brand fails to deliver but the customer’s concern is addressed politely, the customer leaves satisfied. However, there is a lack of tactical knowledge on the set of social media instruments to apply and get effective results. According to Social Media Examiner, about 96% of marketers and advertisers participate in social media marketing but 85% are unsure about the tools to use. With businesses not knowing what tools to employ, the ripple effect of virality takes a brand either to success or failure.
A well-thought social media marketing campaign can enhance your business and allow for inclusive customer growth that materializes the success of your business and corporate strategy.