How Much Does it Cost to Promote or Boost a Post on Facebook?
Targeted Facebook ads are an effective way to gain a lot of exposure and increased sales for your small business. Let's examine the cost to promote or boost a post on Facebook. It's more affordable than you might think.
There are many aspects, including the kinds of ads you choose to post, which can have an impact on the budget you have set for your campaign. If you choose cost per click ads, then you might have to pay at least $5.00 for the same. But you also have to remember that the more targeted the advertisement is the more will be the cost that you might have to pay. Facebook is known to reach out to the complete user base and thus it will at times be a costly affair for you. When you post on your Facebook wall, the intentions are to either drive engagement, get likes or possibly get conversions by directing people to a particular page on Facebook or a web URL.
If you want to promote a post to the world, the costs will definitely be lesser, at times just 1-2 cents per like. However when you come down to very specific regions or segments of people the amount can be as high as $5-$10 per like.
The nature of the post you want to boost or promote is also very important. It is easier and less expensive to promote a post that has high relevance. For instance if you have a post wishing Christmas with a nice photograph, you will get likes faster and cheaper. However, if you are discussing about a niche literary thought on your post, it might cost you higher to get likes or clicks.
Facebook is probably the most powerful of all social media channels and if you are looking to make the most of it for your business, it is important that you study and understand the finer points that can be important while promoting your Facebook posts. You can easily spend hundreds of dollars if you are not calculative and focused. In order to get the best results from promoting or boosting a post, you have to study the various elements associated.
The price of a boost campaign should be dependent on your returns off it. You can budget anything from $5 to a few hundred dollars per post boost depending on your requirements.